Anastasia Soare, Anastasia Beverly Hills brand’s founder & CEO, meets her fans at Sephora Champs-Elysées

Anastasia Beverly Hills Launches Beauty Line Exclusively at Sephora Champs-Elysees.

Selected trough online contests on Sephora Facebook page, partnered blogs & vlogs (Sananas, Babillages, Sandrea26France, Horia), guests could have selfies with Anastasia & autographed make up palettes after a few tutorial & how-to workshops animated by:
–    Sananas about contouring
–    Capucine from Babillages about brow do & don’t
–    Sandrea with color products.

Live broadcasted on Sephora facebook page, animated by Horia, the meet & greet event could be followed by all fans, and on social medias.



Global cosmetics brand Anastasia Beverly Hills was founded in 1997 by Romanian-born beauty entrepreneur Anastasia Soare. Rooted in the science of sacred geometry, the company formulates, manufactures, and markets prestige cosmetics for a passionately informed “prosumer” audience. Dubbed the “people’s make-up brand,” ABH has cultivated an industry-unique relationship with its core customer, focused on product education and responsiveness in delivering the “ultimate polished look” for which the brand is known.

ABH Founder and CEO Anastasia Soare was first to introduce “brow-shaping” to salons in the US—based on her patented “Golden Ratio” method—and is widely credited for fueling the multimillion-dollar business that now surrounds the category. Popularized through Soare’s customer relationships with many of the world’s most recognizable faces—Oprah, Naomi Campbell, Kim Kardashian, Jennifer Lopez, Heidi Klum, Victoria Beckham, and Penelope Cruz, to name a few—the “brow revolution” she ignited has become a landmark contribution to beauty history.

ABH’s trailblazing legacy continues with expansion beyond brow products and services. In 2014, the company broke from tradition to debut its new category of professional make-up direct-to-consumer in a “promote to inspire” social media campaign, cultivating a staggeringly successful relationship with influencers in the digital sphere. ABH has since received industry-wide recognition for digital innovation and numerous accolades for cutting-edge product trends such as the category first Contour Palette and cult classic Liquid Lipstick.


Over the millennia revolutionary, thinkers such as Pythagore, Leonardo Da Vinci and Albert Einstein agreed with the idea that the human eye is encoded to recognise nature’s universal fractal design: the Golden Ratio. This mathematical ratio of 1.618 to 1 – in which the whole is greater than the sum of its parts – offers the key to finding balance, symmetry and beauty. Thanks to this age-old ratio, Anastasia created a unique method for shaping eyebrows. By following these principles, she was able to create a set of curves that perfectly frame and suit any face shape.

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